The Menu Reviewed After 20 Years

May 17
11:40 AM - 12:25 PM

Jim Maxim Jr.

Decades ago, the industry took a leap forward by adopting menu selling as the de facto standard for sales and compliance in dealerships around the country.  With the integration of sales and science, menus moved from simply digitizing workflow to an endlessly evolving, end-to-end buying cycle. Retail technologies are constantly influencing consumer behavior and consequently the selling strategies for cars and F&I. Consumers are now empowered to connect upstream, buy direct, continue through after-sales, and integrate into their referral networks. For Agents, embracing these changes means the difference of new opportunities or becoming outmoded.