Panel Discussion: Retail Merchandising

August 30
2:55 PM - 3:40 PM

The Dealer quest for separation from other Dealers who offer the same vehicle for sale has taken off in a variety of innovative directions. Think electronics, labeling, protection and the like. Retail merchandising has been good for the Dealer, the Provider and the Agent and as the creative juices flow – so has the revenue. This blue ribbon panel has been on the front lines in providing profit opportunities.


  • Eric Peterson, The Oak Group


  • Dean Harrison, Maximus Auto Group
  • Jeff Jagoe, Nobilis Group
  • Matt Romanowski, iA American Warranty Group