May 7-10, 2023 | Caesars Palace Las Vegas
Lance LaCoe is the President and CEO of CARS Protection Plus. He has 30 years of broad expertise and leadership in sales, F&I, insurance, reinsurance, and administrator operations. Before joining CARS, Lance was the President of Century Automotive Service where he focused on developing innovative reinsurance programs. He also served as a Vice President at Protective Life Corporation, General Manager of Protective’s Chinese subsidiary. Lance received his undergraduate degree in mathematics from the University of Texas at Arlington. He served with the 82ndAirborne Division as an Infantry Squad Leader. In his spare time he enjoys scuba diving and golf.