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The Impact Group

The Impact Group
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Contact Information

PO Box 650114
Potomac Falls, VA



About The Impact Group

Founded in 1988 as a general agency, The Impact Group services the retail automotive industry and supports those who do the same. Impact’s innovative Fusion Menu™ application is designed to create a forward-thinking and interactive experience for the F&I manager and the customer, while still allowing for a very simple, profitable, and compliant F&I process.

Custom-tailored to fit specific product information, dealership processes, and user needs, Impact’s offerings include the Fusion Menu™ and Impact Performance™ predictive reporting tools, certified DMS integration, e-rating, e-contracting, needs-driven sales tools, and legal compliance protection. Further, Impact takes great pride in class-leading implementation, training, and support processes.

The Impact Group also provides custom development services for dealer groups, OEM’s, third party administrators, credit unions, and general agents. Currently, Impact works with over 700 dealers nationwide and an ever expanding list of administrators. For more information, please visit

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Impact Group Fusion

Impact Group Performance

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