Jim Maxim Jr. is chief executive officer for DealerMax, an auto dealership training and F&I income development company dedicated to pioneering retail strategies for dealerships. From 2003 to 2019, he helmed MaximTrak, a digital F&I platform, which he founded and sold to RouteOne LLC in 2016. As president of MaximTrak and as chief digital officer for RouteOne, Jim brought to market, solutions trusted by dealers around the world. Jim is widely regarded as a thought leader in business technologies and wealth-building strategies for entrepreneurs and Fortune 500 companies alike. He is a graduate of the Babson F.W. Olin Graduate School of Business of Babson College, Babson Park, MA.