Max Zanan is a seasoned automotive industry expert with 20 years of experience in sales, F&I, compliance, and dealership management consulting.  His goal is to help car dealers improve profitability while increasing customer satisfaction and retention.  Zanan published best-selling books—Perfect Dealership, Car Business 101, and The Art and Science of Running a Car Dealership, and Effective Car Dealer.  Zanan is a thought leader, organizer of the Perfect Dealership Conference, keynote speaker, and frequently quoted in trade publications such as Automotive News, Agent Entrepreneur, and Auto Dealer Today.